How To Use Facebook Creator Studio To Benefit Your Business

How To Use Facebook Creator Studio To Benefit Your Business

If you are a business owner, you probably have a business page on Facebook and an Instagram page already. However, you may not be taking advantage of what the Facebook Creator Studio has to offer. And if you are among those businesses, you are definitely missing out on the opportunity to have your content reach a wider audience on Facebook and Instagram. In this article, we will share information on how to use Facebook Creator Studio to benefit your business.

What is the Facebook Creator Studio?

Facebook Creator Studio is a dashboard that lets content creators and business owners manage their Facebook pages and/or Instagram content at no cost. If you have manage many social media accounts, the creator studio allows you to view all your pages in one place. In addition, the creator studio allows you to do the following:

  • monetize your online creations
  • facilitate collaborations between brands and influencers.

The studio offers creative tools like scheduling, community management, and social media analytics.

Facebook Creator Studio Features

Managing just one Facebook page for your business can feel like a juggling act. Add a few other accounts and it is like you are juggling knives. Creator Studio can ease some of that stress, with tools that allow you to bulk upload content, see all your posts in one place, and add music and sound effects to your videos.

Below are some of the Creator Studio features that can help your business.

Upload Multiple Videos

The bulk upload feature adds greater efficiency to your job. It allows you to do things such as put your entire catalog of videos onto your page or add a whole series of videos. To use this feature, choose the “Upload Video” option on the home tab, and pick “Multiple Videos” from the drop down menu. From then, select the file from the video playlists you want to open and the page to which you want to post them. Once uploaded, you will have the option to edit the video and add necessary details before publishing.

Manage Multiple Pages

The Creator Studio has a feature “Page Collection” that helps you keep track of the information on all your Facebook pages and your Instagram feed. You can create a Page Collection by clicking the cluster of Pages option in Creator Studio and then click “Create Collections.” After this, give the collection a name, click the pages you wish to add and then save.

You can now find and select your collection at the top of your screen in sections throughout Creator Studio.

Gain Audience Insights and Track Performance of Your Facebook Page

The Insights tab in Creator Studio lets you gain more knowledge about your content, your pages and how much money they are generating. In addition, you can get an overview of how your pages are performing. Also, you can achieve the following:

  •  see the metrics on a specific post,
  • gauge your net followers,
  • examine your video performance, and / or
  • see how much you are earning from live-stream ads.

Brand Collabs Manager

The Brand Collabs Manager helps you get discovered by companies offering paid partnerships. This feature allows you to boost your earning potential while on Facebook. In addition, you can connect with brands and collaborate with them. To be able to access this feature, you need to meet certain criteria. These include

  • Be an administrator for the page you’re submitting
  • Be in a country that qualifies for the program
  • Adhere to the policies for branded Facebook content
  • Meet Facebook’s partner monetization policies
  • Have 1,000 or more followers and either 15,000 post engagements in the last 60 days, 18,000 minutes viewed in the last 60 days or 30,000 one-minute views for three-minute videos within the last 60 days.

Automated Responses on Your Facebook Pages and Instagram Accounts

As you probably know, it can be difficult to respond to every comment on your Facebook page or Instagram account. This is where automated responses can help. By setting up this feature through Facebook Messenger, you can achieve the following

  • save time by greeting people after they first say hello,
  • respond to common questions and
  • create custom messages for people looking for your location or contact info.

Access Your Content Library

With the Creator Studio content library, you can see all of your content, both published and scheduled. This is available in a single place. Also, you can see the insights on each of your posts. There is a search bar to help you find what you are looking for quickly, but you can also organize the content library using filters or by date.

Aside this tool helping you manage your Facebook content and save posts for later, it helps you to have a better idea of what posts or types of posts are performing well and what types are not connecting with your audience.

Community Management

Whether you are posting several content to one page or trying to manage multiple Facebook pages, it can be tough keeping track of your messaging and the conversations on your pages. Creator Studio’s inbox helps you ease some of that burden by bringing together messaging, commenting, and other aspects of audience engagement.

From the Creator Studio, you will be able to view Facebook and Instagram post comments and messages from both apps all in one place. This can let you spend more time interacting with your audience and less time switching from app to app or page to page.

Access Free Music to Improve Your Posts

Creator Studio’s Sound Collection feature lets you access free, legal music and sound effects that you can add to the video content you post on Facebook. The tracks tab lets you explore musical options, whole the sound effects tab lets you add effects to your video.

This feature is only accessible from computers. It lets you add, mix and edit your downloaded tracks into your videos, letting you make your videos more interesting and vibrant.

The Rights Manager

Rights manager is a great tool for people looking to control when, where, and how their content gets shared on Facebook or their Instagram feed posts. Once you have added your content to a reference library, Rights Manager will hunt for content on Facebook or Instagram that matches yours. If they find a match, you can choose to monitor it, block it, or attribute it to you using an ownership link.

How to Get Started with Facebook Creator Studio

It is important to note that you will need to be one of the manager of a Facebook page before you can access the Creator Studio. The Facebook pages and Instagram account you will have access to will depend on your page role and also the accounts linked to the page. In addition, your page role will determine the information you see and the action you can take on that page and its linked Instagram account.

How to Create a New Post

Creator Studio allows you to compose, post and upload all of your content to Facebook. Below are different ways to do this.

Option 1: Create a post

The first step is to select “create post.” After this, you need to choose what to post.

  • “Create post” will let you publish non-video content,
  • “Publish across pages” will cross-post and publish a video, and
  • “Go Live” lets you start a broadcast.

The next step is to choose your page, compose the post, and choose “Publish.”

Option 2: Post something

Begin by selecting the “Post something” function and picking the account to which you wish to post. After this, simply choose the type of post you are going to publish. Then, compose the post and publish it.

Option 3: Upload a video

This option allows you to publish a video content. Start by selecting the button to upload a video. You can then choose to upload one video, multiple videos, or post a video across multiple pages. Select your video file or files, choose where you want to post them and add necessary details. This can include things like edit video titles, description, or distribution settings. After that, you’re ready to publish.

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About Emmanuel Oluwatosin

Co-founder & Publisher of AfricaX. He is interested in: Technology | Media | Startup | Business | Education. Emmanuel currently lives in Calgary, Canada with his family.

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