For any business social media strategy to be effective, you will need to get up to speed with the latest trends. In this article, we will share some social media tips for business owners.
The first step is to let customers know which social media platforms you currently exist on. Your business social media handle should be easy to find online, represent your brand, and resonate with your target audience. So, when setting up your social media account, choose an easy-to-remember social media handle and also include your unique selling point in the description of your profile.
For added effect, you can add hashtags to your bio to describe your business, and make it easier for people to make a quick judgment on whether or not you are their best choice.
Have An Actionable Plan
Your social media campaign can only succeed if you have an actionable plan. Planning your business social media strategy will help you get through the intricacies required for your success. So, ensure your plan defines explicitly what the key milestones you want to reach are and how you can measure your success. Each of your strategic goals should be Specific, Measurable, Attainable, Relevant, and Time-bound (SMART). Also, you will need to create an engagement plan and make sure that the content you create aligns with your brand voice, value and personality.
Your focus should not only be about creating the best posts possible but also about knowing the best times to post your content. This is where having a content calendar helps. By having a well-thought-out content calendar, you will be able to know what content to post and when to post them. Once you start, you can review the performance and feedback and them use them to tweak calendar.
Your messaging should be in lockstep with the current trends. Make sure that you stay on top of trending subjects, hashtags, and memes to continue your conversations with clients. If you offer some seasonal products / discounts, you can also advertise them ahead of time.
Taking up current trends can help you create the content that users want and engage with them in the ways they expect. This brings you high levels of visibility, as your post shows up, even to non-followers. The interesting thing is that this offers you a great opportunity to connect with people who have interests in trending topics. And this could even help you attract new followers of your business.
Interact with your Audience
Engage with customers and make sure to have frequent updates for them on special offerings or respond to their comments or queries. Also, you can run competitions, quizzes or polls. Most importantly, always ensure you respond to comments on your posts even if they are negative.
As you probably know, social media engagement is the measurement of comments, likes and shares. So, strong social media engagements through polls, surveys, likes and comments ensure that you make strong connections with current and prospective customers of your business.
Show Your Human Side
When you engage with your audience, ensure you interact like a human being. So, put a face to the name, and maintain relationships with your audience online. You can even go one step further by showing your giving side by supporting charities or endorsing local events.If you and your staff run charity fundraisers, or have a compelling story about your staff share it with your audience.
When you receive comments on your content, respond to them to generate a real conversation. Ensure you always address complaints or concerns and thank your customers for both positive and negative comments. Engaging with your customers in this way will show that there is a real person behind your brand that cares about the customers, rather than a robot handling the interactions.
Collaborate with Social Media Influencers
Most social media influencers have mastered the art of selling. So, they can help you craft content that can appeal to your target audience making your messages more organic coming from real people which audiences relate to. With the support of influencers, you can promote your business as well as create new content. In addition, you can also engage influencers as your brand ambassadors.
Besides generating buzz and followers for your business, social media influencers can also offer valuable insights into your target audience, offer editorial and production support and help to create some great content.
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