How To Find Great Partner for Your Business?

how to find great partner for your business

Whether you are a first time business founder or a veteran, you probably understand the challenges of running a business. More so, if you are a single founder, you will understand the enormous impact of having to do everything alone. As you are aware, there is a limit to what you can do alone in your business. This article will show you how to find great partner for your business.

Most successful businesses have at least two co-founders. You don’t need to look further. Check out Facebook, Twitter,  Apple, Microsoft etc. While one focuses on technical issues, the other focuses on business-related issues. Even when it seems two of you have the same skill sets, there are other ways you can complement each other. For any business to succeed, you have to focus on closing sales and at the same time deliver great product experience to the users. You also need to manage your business operations.


Go Alone or Partner?

You might still argue that you can do it alone. But if you are sincere with yourself, you will acknowledge your limitation. You may not necessary want to have a co-founder. You can choose to outsource some functions by partnering with another company. Just ensure that you are not a lone ranger. Whichever route you decide to take, you really can not do without having the right partner. Getting people that buy into your idea takes a lot of effort from you but once you get this right, you are in for a good time.

Whenever you think of bringing a person on board, you need to answer the question,

What will the person bring on board“.

Your candid answer to this question will set the criteria for you to get the person that best fits into your business goal and plans. Every person you add to your team must be a star. Is that possible? Absolutely but you need to understand what a star is within each role of your company.

The Power of People

Your business starts with you as the entrepreneur or chief architect and flows from there to everyone on your team. The people around you determine if your business will succeed or not. Great people can take a mediocre idea and turn it into success. But no matter how great the idea is, if you have mediocre people on the team it will not succeed. Ask successful entrepreneurs around you and they will tell you that the quality of the people in your organisation is important.

If you need to tap into the power of people, you have to understand that it is the personal relationships that you have or can cultivate that will make the difference in your ability to attract the right set of people to your team. Please note that you must be proactive if you are going to attract “great people” to your team. You can hire people by placing ads but you run the risk of attracting walk-ons. Great people need to be pursued. By great people, I don’t mean people who are already successful alone but also potentials.

Hiring people with potential allows for growth into a position and keeps the employee motivated over a longer period of time. It’s also less expensive. Hiring people with proven skills will not only allow you to quickly fill in the areas where your team is weak but also give you time to focus on your core responsibilities in the business. So, if you are really serious about building a successful business, you need to place high priority on this area. Seek to find the great people your business need starting from now!

Feature Post Image credits: bplans

Start the discussion at