Running a successful business requires that business owner commits to personal development. There are several means through which you can acquire relevant knowledge. It can be via listening to a podcast, watching movies, or even attending a course / webinar. In addition, this knowledge can come from listening to audio books or reading books. This article will share top business books every entrepreneur should read now.
Reading great business books is one of the most cost-effective methods to acquire relevant knowledge. The truth is that you may have to read some books several times. For some, you just need to read it once and its message will stick forever. So, irrespective of your state as a business owner, you will find some, if not all, of these books useful.
The Hard Thing About Hard Things
This is one of my best business books every entrepreneur should read. I have both the Kindle and Audible versions of the book. Ben Horowitz is considered an icon by many entrepreneurs in Silicon Valley. “The Hard Thing About Hard Things” is based on Horowitz’s popular blog and provides strategies for navigating building and running a startup. In this book, Ben Horowitz shares his best advice on how to fire employees, confront competitors, and most importantly, how to cultivate a CEO mentality.
How to Win Friends and Influence People
How to Win Friends and Influence People is a classic not only for business owner but for every professional person. How to Win Friends and Influence People by Dale Carnegie is about people and that’s the secret. Use the Dale Carnegie system to win friends, influence people, and connect with employees and team members in an authentic way.
If you want to get the right things done, Deep Work by Cal Newport should be on your list. Deep Work shares research and a common-sense process that will inspire you to dig in and get stuff done. If you need to get and stay focused on achieving your goals, read Deep Work.
This is Marketing
This Is Marketing is one of Seth Godin”s best books. You don’t have to be a professional marketer to realize that marketing is key to the success of any business. In this book, Seth Godin addresses the colossal shift in marketing from pushing your message down the throats of unwilling customers to focusing your marketing efforts on “people like us”. This is definitely a must-read for you.
The Innovators Dilemma
In The Innovator’s Dilemma, Christensen focuses on showing you how to listen to customers so that you know where to invest your resources. As you know, customer is king. The success of your business depends on successful you are able to satisfy your customers’ needs. So, this is definitely one of the top business books every entrepreneur should read.
First Break All the Rules
Being an exceptional business owner may require you to break some rules. This is why you need to read “First, Break All The Rules” by Marcus Buckingham. The book is based on an extensive research study by the Gallup Organization.
Good to Great
If you are going to read just one book today, it should be “Good to Great” by Jim Collins. In this book, you will find out why some companies succeed and others don’t? Although the book was published in 2001, the primary lesson in Good to Great has remained relevant over the years. Even though some of the companies listed weren’t able to sustain their greatness, you will still find the insights relevant.
First published in 1989, “Positioning” by Al Ries and Jack Trout is a classic marketing book. Every business owner needs to learn how to position his brand in the mind of his. This book will help you to do just that. In this book, you will find dozens of real-world cases and insightful analyses. Positioning is a must-read if you are looking for tips on breakthrough advertising.
Built to Last
“Built to Last” by Jim Collins and Jerry I. Porras is the result of a six-year research study about what qualities make visionary companies. The authors focused on 18 well known, well established, and healthy companies, and compared them to a counterpart in their niche or industry. The term “Big Hairy Audacious Goal” was coined by Jim Collins in Built to Last.
When it comes to influence and persuasion, the one name that comes up most often is Robert Cialdini. His groundbreaking book, “Influence” is a book that gives you greater insight into the psychology behind persuasion and marketing. The insight in this book will help you grow personally and professionally, Robert Cialdini outlines the six principles of persuasion in a logical manner. So, go check them out.
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