Small businesses have a unique opportunity when it comes to text message marketing. Unlike larger businesses, small businesses can communicate one-on-one with their customers in a more intimate fashion. And one way to do this is via text message. This is one main reason why text message marketing campaigns are so powerful. Text message allows business owners to connect, engage and build more of a personal relationship with their customers. In this article, we will share some of the top text messaging marketing services you can use.
What are Text Message Marketing Services?
A text message marketing service is SMS (short message service) software. The platform’s SMS marketing tools and features are used by businesses to curate and send message-based texts to a targeted list of phone numbers they acquire from their customer base. calling them. Additionally, businesses can use SMS software to send bulk messages to their customer list as part of their text message marketing campaigns. They are incredibly effective tools because of their ability to send thousands of highly targeted SMS messages in minutes. This targeted feature offers more functionality than simply sending mass text messages.
How to Select the right Text Message Marketing Service
When selecting the best text message marketing services, below are some factors to consider:
- Cost: The cost of the platform you will use for a text message marketing campaign is an important consideration.
- Features: Ensure the platform has all the features you need. These can include automated triggered text messages, SMS surveys, analytics & reporting to measure your performance and opt-in/opt-out management.
- Ease of Use: The platform should be simple and a breeze to use, enabling you to start sending your first outbound message right away.
- Support & Services: This is as important as the other factors. Make sure the platform comes with 24-hour support so you can get help in case of any issues.
- Security: In addition to sending mass messages and having the other factors on this list, the platform should have security measures to protect customer data and ensure compliance with privacy laws.
Top Text Message Marketing Services
1. Twilio
Text message marketing service provider Twilio has impressive technology that ensures your text marketing campaign works. Twilio has a massive network that has over 900 million daily data points thereby providing some of the best deliverability rates in the market. Additionally, it integrates easily with CRMs and other business tools, making it an excellent choice for businesses that want to use text marketing as part of a larger strategy. Lastly, you can build out your communication flows using the platform’s drag and drop builder.
The key features are:
- Autoresponders and automated reminders
- Triggered messages
- Call tracking
- Surveys and polls
- Advanced marketing analytics
- Scalable two way messaging
- Text-to-speech capabilities
- Cross channel functionality,
- Communication APIs
2. Klaviyo
Text message marketing service provider Klaviyo is designed specifically for e-commerce businesses. You can estimate your ROI from their integrated email and SMS campaigns with their online estimator. In addition, Klaviyo’s automation and segmentation features let you send targeted messages to your customer base based on their likes and behaviors. The platform is super user-friendly, and it offers several courses that showcase how to use Klavioyo to grow your business.
The key features are:
- One-click integrations
- ROI-based reporting
- Segmentation and personalization
- Pre-built automations and flow builder
- Data science and analytics
- Unlimited A/B Testing
- Facebook and Instagram advertising
3. EZ Texting
EZ Texting is a Saas company that is a leading text message marketing provider for small businesses. The services allows you create, send and monitor your SMS campaigns from one uncomplicated dashboard. EZ Texting has powerful integration tools that let you connect your apps to SalesForce, HubSpot and Zapier.
Some of its key features are:
- Comprehensive analytics and reporting
- Automated scheduling
- Opt-in/Opt-out management
- Drip campaigns
- Surveys and polls
- Contact management and import tools
- MMS picture messaging
4. TextMagic
TextMagic offers a wide range of features and these include sending automated messages, drip campaigns and mass texts. In addition, their mail merge custom fields will enable you to send thousands of custom texts in just seconds to personalize your message to recipients worldwide. Businesses can reach hundreds of countries through the software. So, this makes it an excellent option for multinational firms.
Key features are:
- Budget-friendly
- Two-way SMS chat
- SMS Gateway API
- Virtual mobile numbers
- Mail merge SMS and message templates
- List segmentation
- Automation and scheduling tools
5. Podium
Podium is one of the best-known text message companies in the world. The platform allows you to connect with your customers, improve engagement and encourage engagement via SMS. In addition, it is easy-to-use and integrates seamlessly with most CRM systems. This allows you to automate all of the communication between you and your clients. Also, one convenient feature is Podium’s ability to encourage customers to leave reviews, which allows you to respond to them in real-time.
Key Features:
- Automated follow-up messages
- Prior consent opt-in list
- Review tools
- Elevated user engagement
- Intuitive, easy to use interface
- Surveys
- Google analytics integration
6. Medallia Zingle
Medallia Zingle offer an excellent option for hospitality-based industries such as hospitals, hotels, and resorts to communicate with their guests in real-time. The software deploys AI technology that lets you better understand your customer’s message intent. Also, the service allows you to track how your customers respond to your messages to make more informed marketing decisions. In addition, Medallia integrates with third-party apps like WhatsApp, Facebook Messenger and WeChat.
The key features of the service are:
- Cloud-based
- API and third party connectors
- Automated service experiences
- Triggers and actions
- Analytics
- Customer Insights & NPS
- Surveys
7. SimpleTexting
One of the key features of this service is its intuitive dashboard. Additionally, the service has tools that segment and automate your text marketing to target the right audience, SimpleTexting integrates with a wide range of CRMs, e-commerce platforms and apps like Mailchimp, This allows to easily create triggered messages or drip campaigns to keep your customers engaged.
The key features are:
- Segmentation tools
- Automation tools
- Two way messaging
- Toll-free and landline texting
- Short codes
- Triggers
- Send and schedule tools
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