TikTok boasts more than 3 billion downloads and 1 billion monthly active users. So, businesses targeting youthful demographics can benefit from Tiktok’s advertising program. In this article, we will share some tips on how to leverage TikTok for your marketing.
Why Should You Advertise on TikTok?
TikTok advertising is ideal for businesses looking for large, engaged audiences. If you are not sure of why you should leverage TikTok for your marketing, see below:
- Almost two-thirds of TikTok users said they tend to purchase brands they see advertised when surveyed by Global Web Index.
- TikTok is dominated by Generation Z, and its users are largely in the key demographic aged between 18 and 34. The age group has buying power equal to more than $140 billion.
- Young adults spend more time on Tiktok than they spend on Facebook and other social media platforms. This highly engaged audience spends 80 minutes every day on Tiktok, time they can be interacting with ads.
- TikTok offers various ad formats to meet the needs of different brands and their audiences.
What Are The Different Types of TikTok Ads for Businesses?
For your TikTok marketing campaign, you can choose to place your ads in a variety of formats. TikTok’s advertising platform offers multiple ad types to meet the needs of various businesses and help them engage with their target audience. The ad types are stated below:
In-Feed Ads
One of the most common TikTok advertising formats is in-feed video ads play for users as they scroll through their TikTok feeds. This full-screen, audio-on in-feed ad blends with native content, boosting engagement with TikTok users.
Top View Video Ads
Top-view ads appear at the top of a user’s feed, and they boast the highest levels of engagement with a 67% higher sales effectiveness than other TikTok advertising videos. Because of the high visibility, top-view ads are ideal for brand awareness campaigns and businesses that create video ads of the highest quality.
Branded Effect Ads
Want users to engage with your brand and promote brand awareness in your own videos? Then, use branded effect ads. Branded effect ads on TikTok allow brands to create custom AR “effects” that users can apply like a filter to their own video posts.
Branded Hashtag Ads
The branded hashtag ads are a popular advertising choice on TikTok. These promotions boost engagement and brand recognition when users post videos of themselves interacting with a product in a branded hashtag challenge. The accompanying hashtag feauting the brand’s name helps these ads go viral when the ads appear at the top of the Tiktok discovery page.
Brand Takeover Ads
A brand takeover ad is another popular marketing choice on TikTok. When users open the platform, these advertisements domainte their screen for the first few seconds before transitioning to another type of TikTok ad. These attention-grabbing ads also appear in other areas of TikTok, and they can feature links to branded landing pages within the platform.
Influencer Collaborations
Influencers’ TikTok videos are followed by millions, and brands can harness the power of these followings by partnering with influencers. Influencer collaborations on Tiktok allow a brand to engage with the influencers ‘audiences through brand mentions, promotions and video collaborations.
Steps for Successful TikTok Marketing
How do you cstablish successful TikTok advertising campaigns? TikTok users can purchase ad placements for their brands by setting up a TikTok ad account, understanding their campaign objective and following a few simple steps and TikTok advertising best practices.
1. Create a TikTok Ads Account
The first step is to create a TikTok business account if you don’t have one already. Simply visit the TikTok for Business landing page and click, “Get Started.” Then, fill in the required information about your business including its legal name, description and contact information.
2. Set Your Objective
Before creating your marketing campaign, you need to set your objective. Why are you creating your TikTok marketing campaign? Do you want engage with TikTok users, boost your website traffic or generate customer leads? The strategy you will employ will depend on your TikTok marketing goals. Also, you need to know your target audience. This will ensure your ads target the proper TikTok users.
3. Decide On Your Marketing Budget
As a business, you can specify a daily or lifetime budget for your campaigns. Brands also determine the length of their campaign, so be sure to consider your total budget when determining the number of days against a daily budget.
4. Create and Name Your Ad Campaign
The next step is to create your video ad for TikTok. Login into your TikTok business account and create the content you want to use in your TikTok advertisement. Always remember your choice of TikTok ad formats when crafting your promotional content.
5. Decide On An Ad Group
To successfully run a TikTok marketing campaign, you need to create your ad group. So, choose your promotion type and enter your brand’s URL. Also, you will need to enter a display name, a profile image and specify how you want your target audience to engage with your ads based on your ad format.
6. Select a Custom Audience
This is another important step in creating your TikTok marketing campaign. You need to decide on who the target audience for your TikTok ads campaign is. There is no need to pay for ads to display for users outside of your target market. You can target audiences based on demographics, location, interests, device type or in-app behavior. For example, a brand can target its ads to display for women between the ages of 24 and 45 who live in Calgary, use an iPhone and enjoy particular type of meal.
7. Choose a Bidding Strategy
An essential step in establishing a TikTok marketing campaign is to choose how you want to pay for your ad. As a user, you can choose if you want to pay for your ads based on the total number of impressions, the number of video ads viewed or the number of users who click on the ad. You can tweak this as your campaign runs to determine which one works best for you.
8. Finalize Your TikTok Ad Campaign and Optimize
Once you have previewed your TikTok advertisements, you then need to finalize your campaign and prepare for your ad delivery. As a brand, you can manage multiple TikTok campaigns using the TikTok ads manager and the TikTok ads dashboard. The ads dashboard features easy-to-use tabs, like the campaign tab, where users can view and manage ad details.
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