The goal of every business owner is to ensure that their website ranks higher in search engine. To a lot of people, ensuring your website ranks high may be the difference between more sales or less sales. This has made online presence a major concern for brands today because of the growth associated with it and so it is very important to get it right first time. You need to know how to grow your website ranking. So, if this is major concern, below is a work through manual on how to get your business website ranked among the leading brands in the world.
Submit your business domain to web directories
Having a domain is like moving into a new house. Because you are new in the neighborhood, no one knows who you really are and you might have to introduce yourself to your new neighbors. This is one way to build friendship with your neighbors and also ensure they show up for your parties. The thing is, no one will know about your party unless you take time out to introduce yourself.
It is the same with new business and web directories. The only businesses that web directories recognize are the ones in their directories. Begin by acquainting yourself with major services like Alexa, Google page rank, and so on. This is done by submitting your URLs and other web info so that your website is entered in their directory. It is your first step to building recognition and presence for your brand. Once they taste some of your samosa (contents, engagement and activity), they will start to talk about you and when that happens, there will be growth in rankings.
Maintain fluid structure for your website
From design to the links on a website, your web structure constitutes a lot to your web ranking. For example, fast websites are ranked higher than slow websites. Web ranking services monitor the number of links on a website and how relevant they are in content. The more inbound and outbound links that your website has, the more likely to rank high with web directories and web ranking services. You need to also pay attention to page titles that properly describe a page’s content, media files, etc as these are associated largely with getting found.
Be active on Social Media Networks
If you run a business and you are not on any social media platform, you are missing out. By practicing acceptable social media marketing, you can increase your page rankings with web directories. Nothing speaks better than a brand who engages optimally with its audience on social media. One good conversation can result in one happy customer or even customers. Keep your conversations on social media insightful and satisfactory because they might eventually lead to web traffic. Remember word of mouth? Well, social media is word of mouth on a larger scale and so be sure to use that to your advantage. Understand that people listen; customers and web directories as well.
Create New and Insightful Content
Rich and steady content is a must-have for every business website and should be taken very seriously. Know your audience and create contents that are relevant to their craving. Fresh content is a joy for web directories to see. New and relevant contents rank higher on Search engines than the cliche kinds.
As you are aware, people search for things online everyday using different kinds of keywords. New contents will therefore not only keep your current readers engaged but also attract new ones. Everything you do should be to grow your website ranking. The more consistent you are, the more likely your website will receive more traffic which is vital for ranking high on web directories and web ranking services.
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