For a small business, choosing the right email marketing services and tools can help you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Often overlooked, email marketing does have a significant impact on the bottom line of your business. Email continues to be the best-performing marketing channel. In fact, email marketing delivers an average Return on Investment (ROI) of 4400% or a $44.25 return for every single $1 spent. In this article, I will share some top email marketing services and tools you can use.
Why Do You Need to Choose The Right Email Marketing?
Email marketing isn’t just about sending promo emails and feelers to people with the hope that you can make conversions. It is also about communicating with customers and using targeted content to deliver your message across different targeted segments.
The benefits of email marketing for small businesses are numerous. Email marketing services can be used to promote businesses and grow revenue. Unlike some other marketing channels, email marketing allows you to frequently keep in touch with your customers. In addition to having the ability to send bulk emails, you can also customize them for different audiences so your emails are always engaging.
What Should You Look For In A Great Email Marketing Software?
The best email marketing services should deliver the following:
- Customizable Templates: Your service should include personalized email marketing. Most providers offer a library of templates for users to choose from, customize, and fill with information about their businesses. So, it is important for your marketing services provider to allow you to create highly engaging email newsletters with an easy user interface, preferably a drag and drop editor.
- List Segmentation: Your email service should provide the ability to segment your subscribers based on your marketing strategy. Successful marketing is all about connecting customers with the right service and product. You will need to break up your subscriber list into common groupings and suggest products and services that suit their particular needs. This will also help lower the chances of your emails violating email SPAM laws.
- Customer Service and Support: Should issues arise, a good email service provider should help you implement your marketing strategy at all times. Your email service provider must offer round the clock support whenever glitches take place.
- Automation: With email automation, you get the opportunity to respond rapidly to your customers for inquiries, purchases, or even canceling purchases. Autoresponders can help you stay in touch with your customers using automatically generated emails based on key milestones, welcome emails for new subscribers, or thank you emails for recent purchases.
- Analytics: A good email marketing service provider should be able to provide you with analytics to help improve your campaigns. These include measuring open rates, click rates, bounce rates, unsubscribe rates, and spam complaints. All these data points will help you track engagements and see how your campaigns are preforming.
What Are The Top Email Marketing Services And Tools?
Here are some of the top email marketing services and tools on the market.
Hubspot
HubSpot is considered among the best email marketing services on the market. It offers end-to-end marketing technology solutions combining marketing automation with email marketing, sales, and CRM under one umbrella. With this email marketing service, you can quickly and easily create, personalize, and optimize your emails without the need for designers or tech support. HubSpot offers its email tool free for up to 2,000 email sends per month, with upgrade solutions starting at $45 per month. The robust all-in-one marketing package comes in at $800 per month.
MailerLite
MailerLite can help you create newsletters using its customizable templates through its drag and drop tool within minutes. This email marketing service offers tools for automation, landing pages, pop-ups, and surveys. With it, you can also segment your subscribers to enhance personalization, and optimize your campaigns with features like A/B testing. The free plan comes with a drag and drop feature, rich text editor, built-in photo editing, file manager, mobile-friendly email newsletters, video tutorials, and A/B Testing. However, the free plan limits you to only 1,000 subscribers and 12,000 emails per month. The paid tier starts at $10 per month with unlimited emails and can accommodate up to 1,000 subscribers along with reports and analytics.
Zoho Campaigns
Zoho Campaigns offers email marketing services to help users create responsive designs, customize messages, deliver emails to inboxes, trigger automated workflows, and connect with new customers. The toolkit has all the bells and whistles you need to meet your email marketing tasks. The most popular subscription is $5 per month for up to 500 subscribers. It includes unlimited emails, autoresponders, workflows, dynamic content, batch sending, email polls and more.
Mailchimp
Mailchimp is a popular email marketing service that brings all your audience data, marketing channels, and insights together so you can reach your marketing strategy goals faster. Also, Mailchimp touts its inbox acceptance rates are 96-99% and this is well above the industry standard. Mailchimp’s subscription starts at $9.99 per month though a free plan is also available that comes with a marketing CRM, a creative assistant, website builder, forms and landing pages, and up to 2,000 contacts.
AWeber
AWeber offers a simple and easy to use email marketing service with a robust set of email marketing features. This includes a landing page builder, newsletters, emails to RSS, and, autoresponders to help grow your number of subscribers. With AWeber, you get all of the basic features that you expect with an email marketing service that includes over 700 pre-built templates, drag-and-drop email builder, email analytics, A/B testing, sign up forms, automation, third-party integrations and subscriber segmentation.
Constant Contact
With Constant Contact email marketing software, you get tools to build a professional brand online, attract customers, and sell more products. The platform helps you create professional emails, find new customers, and drive sales for your business. The easy to use email automation is a key benefit of Constant Contact as you are able to trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact offers two kinds of plans according to the size of the customer’s email list. Like most email marketing platforms, subscription rates will be based on the number of subscribers on your list.
SendinBlue
SendinBlue offers both SMS and email marketing solutions for businesses. The intuitive platform gives users the tools to create beautiful and highly engaging marketing emails. This is through its drag and drop email editor making it easy for beginners with no experience in email marketing. The platform helps to boost your marketing efforts by providing an all-in-one solution with marketing automation features, email marketing, SMS marketing, live chat, Facebook Ads, CRM, and transactional messages via email and SMS.
GetResponse
GetResponse offers businesses email marketing, landing pages, e-commerce, sales funnels and webinars all under one roof. This platform helps you create mailing lists, send emails, automate emails and view and analyze statistics related to your email campaigns. This includes open rate, click through, forwards, and others. When it comes to creating emails, the drag-and-drop email creator lets you design and send pixel-perfect emails in a few clicks. The layouts and sections help you build your message, and also preview designs on desktops and mobile devices.
Mailjet
Mailjet’s email marketing solution allows users to create, send, and track their marketing and transactional emails. The user interface is available in 5 languages (English, French, German, Spanish, and Italian). It enables marketing teams to create, test, and send compelling emails. Through its drag and drop email builder, you can easily create responsive emails and thanks to its intuitive user interface, you have the option of the five languages.
Omnisend
Omnisend’s email marketing platform is tailored for ecommerce sites. It offers small businesses with features such as automated email and SMS messaging in order to convert leads into customers. To dive up sales, it offers pre-built automation for cart abandonment, a welcome series and transactional emails. With this platform, you can provide your recipients with an omnichannel customer experience combining text messages, web browser push notifications, email marketing, Google Customer Match, Facebook ads, and more. Also, you have the capability to allow for segmented campaigns to target the right customer for your products or services.
SendPulse
SendPulse offers a multi-channel marketing platform including email marketing, SMS, Web Push Notification, and Viber and Facebook Chatbot messenger through a single platform email marketing solution. The suite of marketing tools helps you collect customers’ contact information, create responsive templates, and set up automated flows. The drag and drop editor helps users create responsive emails without any HTML knowledge. You also have more than 130 free templates to customize your emails for any event or promotion. Additional features offered by this email marketing solution provider include segmentation, A/B testing, analytics, SPAM checker and more.
ConvertKit
ConvertKit is an email marketing service provider and landing page builder that lets you create easy forms and drip campaigns to automatically send mails to new subscribers. With its email designer, you can easily create many branded email templates. You can also add buttons, images or videos to your email with a simplified interface for a great writing experience. ConvertKit boasts a high delivery rate of 98% and a 30% average open rate. In addition, you get unlimited landing pages and forms, A/B testing, analytics, automated funnels and sequences, and more.
ActiveCampaign
ActiveCampaign is an email marketing software that offers reporting and automation tools to help you achieve your email marketing goals. This solution not only allows autoresponders based on numerous conditions, but it also allows automation of your contacts and email list management, as well as automation within its CRM system. Also, it has features that enable you to text message your subscribers.
Drip
Drip’s email marketing software offers a broader CRM platform that is built with eCommerce in mind. You also get insights into customer’s browsing history, social media interactions, cart abandonment and purchases, and email engagement. You can add your contacts in three standard ways: individually, importing emails in bulk from a file, and copy and pasting. Drip’s platform integrates with WordPress, WooCommerce, Facebook Ads, and other tools to help you boost your e-commerce sales. This includes additional tools you are using to sell online, analyze, collect data, and personalize marketing for customers.
iContact
iContact offers an email marketing platform that helps small businesses achieve their email marketing goals. This email marketing platform can help save considerable time as it is easy to use, offers customizable templates, and enables anyone to send out email messages. This is great for first-time email marketers. As a user, you don’t need to have any HTML knowledge while automated email campaigns can deploy once a subscriber interacts with a landing page, makes a purchase, clicks a link, or meets any specific criteria that you have established.
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